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The TYE program curriculum is developed to achieve 2 objectives to provide the young and aspiring entrepreneurs with:

• Basic knowledge required to develop an idea into a viable business plan
• Skills that can translate into any professional day-to-day activity

Teaching Sessions:

 

Topic 1 - What is Entrepreneurship?

This interactive session allows the students to explore their own definitions of entrepreneurship and entrepreneurial role-models. To make this an energizing class, the discussion is promoted by inspiring entrepreneurs that can engage the student by sharing their stories. Key takeaways for students are:

• What does an Entrepreneur do?
• How does an Entrepreneur earn wealth?
• Pro and Cons of being an Entrepreneur.

 

Topic 2 - Opportunity Recognition

 

To promote the students thinking about their business ideas, it is important to give them a context, a business lens, to look at new opportunities and assess their viabilities as a business. During this session, the students learn

Cost/Benefit Analysis.
Opportunity Cost.
SWOT Analysis.

Topic 3 – Marketing

Any business needs to find the way to reach its customers. Here the students start to think about the essential purpose and thinking that goes with marketing their service or product to its key customers. Marketing session covers topics from market research to developing a market strategy and Break-even analysis. To help the students best comprehend the details of marketing, the session is broken into 2 different dates. The 2nd date is typically scheduled at the end of the program as the groups have already begun to build their business ideas. Overall, the Marketing session covers:

• What is marketing?
• What is the purpose of marketing?
• Effective marketing
• Benefits of marketing?
• Market research: the five W's
• Competitive strategies
• Advertising and publicity
• Break even analysis

 

Topic 4 - Finance

 

Probably the toughest and most important aspect of the course is to give these young students a taste and appreciation for financial requirements in a business plan and operation. The course will cover the topics at a high level to give an exposure for the different elements of a financial model and planning, including key elements of the business plan starting with the Income Statement. This session is also broken into 2 dates to provide the students time to learn the following topics:

• Identify Sources and Types of Funding
• Various Financial terms like Unit of Sale, Fixed Cost, Gross Profit, etc.
• Various Financial Formulas like Break Even Analysis, ROI, etc.
• Introduction to Balance Sheet, Income Statement, Cash Flow statement
• Introduction to Stocks, Bonds, Credit (Personal and Business), Debt, Venture Capital
• Taxation and Ethical Business Behavior
   

Topic 5 - Business Law

 

This session will provide the students with the overview of legal aspects of a business. Starting with defining the different types of corporations, the session will cover topics of contracts and intellectual property so that the students gain an appreciation for the legal requirements to launching and starting a business.

• What are the key legal contracts and agreements?
• Understand the different types of Corporations.
• Intellectual Property Protection
   

Topic 6 - Business Models

 

The goal of this session is for the students to start thinking about their revenue model – who is my customer and how do I get paid for my product or service. By exploring the different types of business models and understanding their value proposition, students can see new opportunities to make money for their products or service.

 

Topic 7 – Presentation & Team Building Skills

While the sessions mainly concentrate on the elements of the business plan, it is critical that the students begin the learning for keys skills they are required to use in building and presenting their business ideas and will sustain after the conclusion of this journey. These skills are integrated within the daily agenda along with the hard business skills. Some of the key long-term skills are:

• Teamwork and team building
• Project management
• Leadership and listening skills
• Presentation skills